In a VERY unexpected (but hinted at) move, Nintendo partners with DeNA for new game apps for smart devices. Nintendo, a company long believed to go down in flames before submitting to other hardware, can’t ignore the smart tech market anymore. In a live conference with DeNA, Nintendo talks about completing new game experiences for smart devices with all Nintendo IP being eligible. Nintendo and DeNA plan to develop an online membership service for smart devices, with a targeted launch in the fall of 2015. With this capital alliance Nintendo will acquire 15,081,000 of DeNA’s treasury shares, which is 10% of its stock for 22 billion yen. DeNA will acquire 1,759,400 of Nintendo’s shares, or 1.24%, for 22 billion yen.
Hinted at by Nintendo president Satoru Iwata, when addressing whether Nintendo was losing out to smart devices, he replied to company investors with “I feel that we should make an effort to take advantage of [smart devices’] existence. The reason I say this is unexpected is because of Nintendo’s hard stance on proprietary software and unwillingness to let songs or emulated copy’s of old games to go unpunished. Nintendo is the company that sues users for using their products in videos. Several “speed run” videos have been taken down. An example can be seen here: http://www.neogaf.com/forum/showthread.php?t=1010851
They are a very conservative company, that sees everything created by them as their own. I thought Nintendo would go down in flames before branching out to other devices, but to stay profitable and growing it seems even they have to branch out.
DeNA is a global internet company which provides online services for games, with 16 years of experience and profitablility. The choice seems solid enough. The question is now, what will we see? The most recent Nintendo offering is Majora’s Mask 3D, released for the 3DS. Will they start releasing full games on mobile? Companion apps? Spin offs? That remains to be seen. The conference can be seen in its entirety below.
Source: Globe Newswire